IDEIAS E NEGÓCIOS. Os autores de What's the Big Idea?: Creating and Capitalizing on the Best Management Thinking, Thomas H. Davenport, Laurence Prusak e H. James Wilson afirmam que o seu livro, saído recentemente na Harvard Business School Press (Maio, 2003), "is for people who believe, or at least are willing to be persuaded, that new ideas are vitally important to businesses. It's for managers and other professionals who care not only about the bottom line of financial outcomes, but also about how the organization achieves its results." Sendo assim, aqui ficam as 13 páginas do primeiro capí­tulo para amostra.
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