30 Agosto 2014
O International Journal of Entrepreneurship and Innovation Management lançou em 2013 uma chamada de trabalhos sobre Business Model Innovation. Os editores convidados foram Patrick Spieth (EBS Universität für Wirtschaft und Recht), Kurt Matzler (Innsbruck University) e Hans Lundberg (Linnaeus University).
«Business model innovation attracts continued interest in both business research and practice (Gunther-McGrath, 2011), and offers a wide range of avenues for further investigations into its various dimensions. Following the acknowledgement of their importance for successful innovations, business models themselves became subject to innovation. Companies started to realise that in response to changes in their environment, even a successful business model is never a permanent given (Chesbrough, 2007; Lindgardt et al., 2009). Rather, firms are required to reconsider their established models (Chesbrough, 2010) – either in response or pro-active anticipation of changes in their environment. Business model innovation thereby goes far beyond isolated product, service or technology innovation (Lindgardt et al., 2009). It involves the innovation of at least one of its constituting elements, including its value proposition, its value chain or its revenue model and thereby provides a firm with potentials such as the activation of overlooked value sources within the company or the creation of novel systems that are difficult to imitate (Amit, Zott, 2010). While the impact of business models and their impact on a firm’s success appears to be convincing (Koen, Bertels Elsum, 2011), so far the construct has been only very poorly understood (Teece, 2010). Scholars are still concerned with the theoretical foundation and definition of both business models and business model innovation. Literature on business models has developed in a range of isolated silos integrated in ecommerce, strategy and innovation management literatures, which further demonstrates the lack of a common understanding of the concept’s definition (Zott, Amit, Massa, 2011). Our motivation for this special issue has been determined by the infant stage of the research on business model innovation while it has at the same time increased in importance as a driver and subject for innovation. Consequently, we call for full papers that provide new theoretical perspectives on and/or empirical insights into business model innovation and its underlying processes, thus enhancing the study and understanding of the subject. [...] Suitable topics include but are not limited to: Business model innovation and strategy; Organisational design and business model innovation; Process and elements of business model innovation; Role of different stakeholders in business model innovation; Measuring success and effects of business model innovation.»
27 Agosto 2014
24 Agosto 2014
O espaço de investigação e ensino desta página aloja desde há alguns dias o texto integral de três novas dissertações que orientei no Mestrado em Marketing e Estratégia da Universidade do Minho, a saber:
- Estratégia e Relacionamento em Canais de Distribuição de Vinhos, da autoria de Helena Maria Pereira da Silva Malheiro;
- Estratégia e Cultura nos Três Maiores Clubes de Futebol Portugueses, da autoria de Frederico Emanuel Teixeira Portocarrero Baganha Cardoso; e
- Desenvolvimento de Marcas Coletivas Internacionais no Sector do Calçado, da autoria Catarina Rosária Pinheiro Carvalho.
22 Agosto 2014
21 Agosto 2014
O Australasian Marketing Journal tem em curso uma chamada especial subordinada ao tópico Buyer-Seller Resource Management com edição de Roger Baxter e Mark Glynn, ambos da Auckland University of Technology.
«This special issue will provide a compilation of up-to-date original research into resource transmission through, and resource creation within, buyer-seller relationships. Interest in transmission and accessibility of resources in relationships is long-standing in the sociology literature (McCarthy & Zald, 1977). The management and combination of resources (Morgan & Hunt, 1999) in buyer-seller relationships are recent research topics in the marketing (Cantù, Corsaro, & Snehota, 2012) and supply chain (Ellegaard, Johansen, & Drejer, 2003) literature. Interest in these topics in the marketing literature has intensified recently, particularly as interest in the co-creation of value (Vargo & Lusch, 2004) increases. The nature of relationship resources, the availability of resources from one partner in a relationship to the other, and ways in which one partner might encourage the other to make resources available, and thus become attractive to the other, have also become topics of research interest (Baxter, 2012; Schiele, Calvi, & Gibbert, 2012; Zhang, Baxter, & Glynn, 2013). Papers submitted for this special issue, in business-to-business or business-to-consumer contexts, should help to further elucidate the issues around relationship resource management by answering questions such as the following: What theoretical frameworks are particularly suited to studies of resource management and mobilization in buyer-seller relationships? What are the mechanisms by which resources are mobilized in buyer-seller relationships? Which conditions within the relationship, or external to the relationship and its partners, facilitate or impede resource mobilization in buyer-seller relationships, and how do they do so? How does time affect the way in which resources become available, are transmitted, and are created across or within buyer-seller relationships? How can managers and boundary personnel optimize the value outcomes of resource management in buyer-seller relationships? How do the broader networks, within which the buyer and seller operate, influence management of relationship resources and outcomes? [...]
Baxter, R. (2012). How can business buyers attract sellers' resources?: Empirical evidence for preferred customer treatment from suppliers. Industrial Marketing Management, 41(8), 1249-1258. doi:http://dx.doi.org/10.1016/j.indmarman.2012.10.009
Cantù, C., Corsaro, D., & Snehota, I. (2012). Roles of actors in combining resources into complex solutions. Journal of Business Research, 65(2), 139-150. doi:10.1016/j.jbusres.2011.05.013
Ellegaard, C., Johansen, J., & Drejer, A. (2003). Managing industrial buyer-supplier relations – the case for attractiveness. Integrated Manufacturing Systems, 14(4), 346-356. doi:10.1108/09576060310469725
McCarthy, J. D., & Zald, M. N. (1977). Resource Mobilization and Social Movements: A Partial Theory. American Journal of Sociology, 82(6), 1212-1241.
Morgan, R. M., & Hunt, S. D. (1999). Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy. Journal of Business Research, 46, 281-290.
Schiele, H., Calvi, R., & Gibbert, M. (2012). Customer attractiveness, supplier satisfaction and preferred customer status: Introduction, definitions and an overarching framework. Industrial Marketing Management, 41(8), 1178-1185. doi:10.1016/j.indmarman.2012.10.002
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68(1), 1-17.
Zhang, A. L., Baxter, R., & Glynn, M. S. (2013). How salespeople facilitate buyers' resource availability to enhance seller outcomes. Industrial Marketing Management, 42(7), 1121-1130. doi:10.1016/j.indmarman.2013.07.004»
19 Agosto 2014
15 Agosto 2014
Há curiosidades no Almanaque da Bertrand que são imperdíveis. Por exemplo, «José Baptista dos Santos, nascido em Faro, em 1843, fez carreira como monstro de circo em Inglaterra, onde também foi estudado pelos médicos da altura. Tinha três pernas, dois pénis e oito testículos» (Almanaque Bertrand 2014-2015, p. 156).
13 Agosto 2014
11 Agosto 2014
09 Agosto 2014
A fauna é este ano ligeiramente diferente. Habitualmente dominada por bifes, muitos deles numa idade que pede ao condomínio a colocação de corrimões nas escadas, conta o encarregado. Ainda assim, em Agosto dominam os tugas de alta cilindrada. Vêm juntos às três gerações de cada vez, mais as tias e a sua rede alargada. Há dois Porsche com chapa de 2014. Este ano, vá-se lá saber porquê, fala-se francês como nunca se ouviu. Estranha-se a ausência do distinto cavalheiro espanhol, aquele mesmo que, ano após ano, carrega ora o ABC, ora o El Mundo debaixo do braço. «A idade não perdoa», lembra a extrema fragilidade daquele andar em anos anteriores. Os dias passam. E finalmente, lá está ele, a passear de forma ainda mais frágil, desta vez com bengala. É o único que lê o jornal em papel. O resto é tudo tabuleiros e telefoneiros. Smart.