31 Outubro 2014

29 Outubro 2014

Uma ida ao pub na Cumbria

O desaparecimento dos pubs está a levantar questões interessantes designadamente nas zonas rurais de Inglaterra. O efeito mais óbvio é que passa a ser mais difícil ... saciar a sede. Mas há mais efeitos. E há sobretudo formas de combater essa desertificação e manter os pubs abertos. É isso que o artigo "Embedded models of rural entrepreneurship: The case of pubs in Cumbria, North West of England", da autoria de Ignazio Cabras (Newcastle Business School, Northumbria University, UK) e Gary Bosworth (Lincoln Business School, University of Lincoln, UK) explora na revista Local Economy (September-November 2014, vol. 29, no. 6-7, pp. 598-616).


There has been a significant decline in the number of pubs in rural areas of the UK in the past decade. The disappearance of these places has a dramatic impact on rural communities, as village and rural pubs work as a network tier for the entire area by providing opportunities in terms of community engagement, business connections and employment. The study presented in this paper investigates issues related to the decline of pubs in Cumbria, North West of England. The authors examine data gathered from secondary sources and primary research, including interviews with pub owners, managers and customers. This enables detailed analysis of factors of success and failure including initiatives taken by communities to conserve their pubs. Combining a community focus with economic and entrepreneurial approaches presents the value of village pubs in a new light, offering suggestions for alternative means of supporting them. Results indicate that more active involvement from local communities and public sector bodies is required to ensure the future of pubs and other rural assets that provide value to their communities.

27 Outubro 2014

26 Outubro 2014

Malcolm Cunningham 1927-2014

«Malcolm Cunningham died peacefully on October 22nd in a hospice near his home in Manchester. He had just achieved his 87th birthday. Malcolm joined the University of Manchester, Institute of Science and Technology as a Lecturer after a distinguished career in business. He rose to become Professor of Marketing and Head of Department. Malcolm led the field with his earliest research into the determinants of choice of supplier for industrial goods, with John White, published in 1973 and on source loyalty in the purchase of transport services, with Keith Kettlewood in 1976. His insights into the nature of the business landscape provided inspiration for the later work of the IMP Group of which he was a Founder Member. But the contributions of Malcolm cannot be adequately described in a list of appointments held or papers published, although his achievements were great and his publications were many. Malcolm was a friend to an untold number of colleagues and students. Many of those who gather at IMP conferences have stories of the careful advice they have received from him and the journeys he has made to help them. Many of us have benefitted from his wisdom even when he said things that we would have preferred not to hear. But always we have gained from his honesty and been able to smile at his self-deprecating sense of humour. Malcolm retired from active research many years ago and devoted himself to a wide range of charitable works. But until he was no-longer able to travel, he was to be found at IMP Conferences, still contributing to discussion, still challenging and still bringing his enormous sense of fun. Malcolm’s final publication appeared in the IMP journal in 2008, based on his own empirical research, entitled: “Pictures at an Exhibition of Business Markets: Is There A Case For Competition?” It was a broad and challenging work, based in part on his empirical research in the packaging industry. In the paper Malcolm pointed to the danger of IMP researchers becoming inward-looking. But Malcolm was never negative. In the paper he also encourages us go on to great things by quoting the Czech composer Antonin Dvorak:

"To have a good idea is nothing remarkable;
but to carry out an idea and make
something great of it, that is the most
difficult thing. That is, in fact, Art"

Perhaps thinking about this quotation provides a good way for us to remember a great man. Malcolm’s funeral will take place at Bramhall Baptist Church in Manchester on Monday 3rd November at 14.00. It is open to all. Please email David.Ford@euromed-management.com if you are planning to attend.»

23 Outubro 2014

Ski aquático com kit completo para tardes quentes de outono

Soube-se através do Tempo Contado que Richard Branson, o empreendedor da Virgin, tem um modo muito peculiar - inigualável, diria mesmo - de praticar ski aquático. Se não viram ainda, devem ver! Alguém tem ideia onde se arranjam kits daqueles? O kit completo, evidentemente. Modelo integral nesta fotografia (não esquecer de seguir o conselho de J. Rentes de Carvalho e fazer clique na fotografia).

21 Outubro 2014

Empresário de sucesso

- O que vais fazer à tarde?
- Vou animar a palestra do Rotary.
- O que é animar a palestra?
- É estimular um debate, neste caso sobre empreendedorismo.
- O que é isso?
- Tem a ver com a forma como se fazem negócios.
- Ah, isso é fácil. Vais à internet, escolhes e compras.
- Queres ver a apresentação que vou fazer?



- Tens o Superman!
- O que achas dos outros?
- São tantos. Eu se estudar economia e gestão não vou para professor. Vou para empresário de sucesso.

20 Outubro 2014

Universidade completa

Entre uma Kizomba, um Kuduro e um Cha-cha-cha que não é Earl Grey sinto alguma dificuldade em escolher unidades curriculares em falta no curriculum.

19 Outubro 2014

O branding do place marketing

Os colegas de administração pública aqui da casa estão interessados em coisas como place marketing, branding e brand management. O que representa uma visão muito arejada - é o termo que me ocorre assim de repente - da administração da coisa pública. Desde que não caiam na tentação daquilo a que de forma benévola chamo marketing de detergentes - sem desprimor para os detergentes que obviamente fazem muita falta para limpar -, parecem tópicos interessantes.



O menu da aula inaugural do programa de doutoramento da área de administração pública ocorrida há dias prova esse interesse: "Place Marketing and Branding as a Governance Process", por Erik Braun (Erasmus University Rotterdam), e "The Multi-Stakeholder Perspective of Place Brand Management", por Sebastian Zenker (Copenhagen Business School).

17 Outubro 2014

E tu, qual escolhias?

Subitamente, três paixões: uma super; uma económica e de combate; e uma retro. A solução super é a mais estradista. Ideal para tiradas mais longas. Toda ela uma italiana, até nos defeitos. Será que me levaria lá longe, até ao imenso sul, a 600 quilómetros de distância?





Solução económica para combate. Uma indiana deslumbrante sobretudo na cor verde abacate. Ideal para estacionar em permanência noutra casa e explorar os montes à volta. Levar-me-ía garantidamente a Santo António de Val de Poldros mas para os puristas da Vespa, a opção por uma LML seria um escândalo.





Solução retro. Talvez a solução mais racional - mas não em vermelho - para andar aqui à volta e ir a Gualtar despachar papéis. Seria melhor recebida na comunidade Vespa.




E tu, qual escolhias? Qualquer que seja a escolhida será para complementar o esforço desta pequena-grande Vespa.

16 Outubro 2014

Business as usual

O que se segue é um conjunto de três notícias publicadas por estes dias que ilustram bem o que a casa gasta (clique em cada uma delas para aumentar).




Fonte: Diário de Notícias, 8 de outubro de 2014




Fonte: Observador, 14 de outubro de 2014




Fonte: Diário Económico, 15 de outubro de 2014


Apetece ameaçar: «Porta-te bem que senão levas novamente com a troika». E há quem ache que ela deveria ter ficado por cá.

Empreendedorismo na Casa Museu de Monção

Mesmo que o leitor nunca tenha jogado PlayStation, pode comparecer no próximo sábado, pelas 15:30 horas, na Casa Museu de Monção da Universidade do Minho. Decorrerá aí uma palestra sobre empreendedorismo organizada pelo Rotary Club de Monção.

15 Outubro 2014

Tópicos (17)

O Journal of Services Marketing lançou uma chamada de trabalhos subordinada ao tema Fresh Thinking in Services Marketing: Contemporary, cutting-edge and creative thoughts, que está em aberto até final de janeiro próximo sob edição de Rebekah Russell-Bennett (Queensland University of Technology) e Steve Baron (University of Liverpool).

«This special issue is to generate new thinking in the well-established sub-discipline of services marketing. We now live in a world where we have access to global markets at the click of a button, and where there is increased collaboration between customers, organizations and competitors, and a market consciousness about the importance of preserving natural resources and communities. These trends provide both threats and opportunities to service scholars and practitioners, and require new ways of thinking about how to best serve our markets. This special issue will be the ‘maiden voyage’ of the new JSM editors and will signal their vision for the journal under their tenure. The focus of the papers is on new issues and contemporary topics related to serving customers in the 21st century; across borders, across disciplines, across markets and across sectors. The goal is to advance new thinking and ideas in the field of services marketing that reflects trends in both practice and scholarship. Submissions can be conceptual or empirical in nature, approached from marketing and business management perspectives. A variety of empirical approaches are acceptable (e.g. ethnographic, survey, experimental or archival research). Suggested topics include, but are not limited to: The role of services in transforming society and consumer lives; New methodological approaches for service research; Services marketing and the bottom-of-the pyramid; The role of new technologies and interactivity; Off-shoring and outsourcing of services; Servitization; Service design; Co-creation and third-parties; Crowd-sourcing; The future and key trends in the practice of services marketing: what researchers need to know; Micro-businesses, cottage industries and the service sector; Social service enterprises; Viewing service(s) through a new lens. Papers must conclude with well-supported research directions, trends or opportunities which contribute to the development of a vibrant culture of service(s) marketing research.»

12 Outubro 2014

A fertilidade das mulheres muito ocupadas


«Several analyses report a positive correlation between fertility and female self-employment; however, scholars disagree about the direction of this relationship. Knowing about the causal relationship is important because the relevant mechanisms and possible implications differ tremendously. This paper studies two competing hypotheses: Is self-employment more attractive to women because they have children? Or, is it occupation-specific characteristics of self-employed women that impact their fertility? This work applies a unique approach by utilizing exogenous variation in both children and self-employment.»
Não, não é brincadeira. Isto é coisa séria. O artigo intitula-se "Female self-employment and children" - que outro título haveria de ter? - e saiu no distinto Small Business Economics com data de outubro de 2014 (Volume 43, Número 3, pp. 549-569). Da autoria de Florian Noseleit. Recomendo ler. Em casa, obviamente. Sem a navalha na mão.

11 Outubro 2014

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