Paradoxos de produtos tecnológicos

Control/chaos. Technology can facilitate regulation or order, and technology can lead to upheaval or disorder. Freedom/enslavement. Technology can facilitate independence or fewer restrictions, and technology can lead to dependence or more restricitons. New/obsolete. New technologies proved the user with the most recently developed benefits of scientific knowledge, and new technologies are already or soon to be outmoded as they reach the market place. Competence/incompetence. Technology can facilitate feelings of intelligence or efficacy, and technology can lead to feelings of ignorance or ineptitude. Efficiency/inefficiency. Technology can facilitate less effor or time spent in certain activities, and technology can lead to more effort or time in certain activities. Fulfills/creates needs. Technology can facilitate the fulfillment of needs or desires, and technology can lead to the development of awareness of needs or desires previously unrealized. Assimilation/isolation. Technology can facilitate human togetherness, and technology can lead to human separation. Engaging/disengaging. Technology can facilitate involvement, flow, or activity, and technology can lead to disconnection, disruption, disruption, or passivity. Fonte: Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm. 4th ed. New York: McGraw-Hill/Irwin, 2006. 21.

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