2003-10-01
RETALHO E SERVIÇOS EM CONFERÊNCIA. O European Institute of Retailing and Services Studies (EIRASS), sediado na Eindhoven University of Technology leva a cabo a sua 11.ª conferência em 2004, a realizar em Praga de 10 a 13 de Julho. O objectivo da conferência é, de acordo com Harry Timmermans, director do centro de investigação, "to bring together scholars from various disciplines and countries interested in retailing and consumer services". Os principais tópicos de interesse da conferência são: consumer choice behaviour; service quality; e-commerce; globalisation; business strategy; geographical information systems; distribution channels; logistics; policy aspects; information services; inventory control; patronage; franchising; merchandising, pricing, advertising; segmentation; human resource management; new research methods.
