2003-11-03
TRANSPORTES POUCO PÚBLICOS. Braga e muitas outras cidades portuguesas (para não dizer todas) estão mesmo a precisar disto: "Efforts by the European Union to open public transport to private competition are about to change the playing field for Europe's public bus, tram, and commuter rail operators. Unfortunately, few local or regional transit authorities are doing much to prepare for the new competition. Incumbents will need to improve their operations to compete with private companies—or to command a better price if the time comes to sell. The restructuring will be difficult and painful, but adopting best practices could bring the incumbents' costs into line with those of the private operators." Este é o tema do mais recente artigo da McKinsey Quarterly, da autoria de Martin Jörss, Bettina M. Wiesmann, e Christoph Wolff.
