2003-12-18
MAPAS PARA A ESTRATÉGIA. Robert S. Kaplan e David P. Norton continuam a facturar e a fazer render o seu trabalho. Depois do "best-seller" Balanced Scorecard: Translating Strategy into Action e outras publicações que se lhe sucederam, sai agora na HBSP Strategy Maps: Converting Intangible Assets into Tangible Outcomes. "Using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital."
