2003-12-11
PLANO DE NEGÓCIOS. Aquele que é provavelmente o "top journal" de gestão estratégica inclui como artigo de abertura do seu número de Dezembro de 2003 um texto em que um dos tópicos mais prementes da área volta a merecer reflexão. O título do artigo é simples - "Does business planning facilitate the development of new ventures?" - e aparece nas páginas 1165-1185 do volume 24, número 12 do Strategic Management Journal, sendo da autoria de Frédéric Delmar e Scott Shane. A principal conclusão é também evidente: "Many prior researchers have criticized business planning, arguing that it interferes with the efforts of firm founders to undertake more valuable actions to develop their fledgling enterprises. In this paper, we challenge this negative view of business planning, arguing that business planning is an important precursor to action in new ventures. By helping firm founders to make decisions, to balance resource supply and demand, and to turn abstract goals into concrete operational steps, business planning reduces the likelihood of venture disbanding and accelerates product development and venture organizing activity. Empirically, we examine 223 new ventures initiated in the first 9 months of 1998 by a random sample of Swedish firm founders and provide support for our hypotheses."
