2004-01-21
MAIS UM PRÉMIO. Eis mais um prémio a conceder a uma tese de doutoramento em marketing. Trata-te do "John A. Howard AMA Doctoral Dissertation Award", que se apresenta nas palavras de Bill Bearden: "The John A. Howard AMA Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jag Sheth of Emory University in honor of his advisor. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process. John Howard was the George E. Warren Professor Emeritus of Business at Columbia University. He was a recognized innovator in the application of basic research in marketing, consumer and buyer behavior. His numerous marketing texts and articles contributed to the development of the profession for nearly 40 years, before his death in 1999. Sheth, also internationally recognized for his contributions to marketing and the academic community, developed his dissertation under the guidance of Howard while at the University of Pittsburgh. According to Sheth, "John Howard was a major influence on me both personally and rofessionally. His devotion to the discipline of marketing and his hard work were an inspiration to all of us who have had the honor and the privilege of working with him. He was a true scholar because he is always eager to learn, challenge, and innovate new concepts and perspectives." Students completing the requirements for their doctoral degrees in marketing- and consumer behavior-related topics between April 1, 2003 and March 31, 2004, are invited to enter the annual 2003 John A. Howard AMA Doctoral Award Competition. Graduates from doctoral programs in any part of the world are invited to participate. A team of judges will be appointed by the award Co-chairs, Julie Baker and Bill Bearden. A double-blind review procedure will be followed in evaluating submissions. Judges will review the works based on the following criteria:- Quality of the dissertation contribution to theory and practice; - Originality and appropriateness of the research method;- Technical competence in the execution of the research;- Value of the findings in contributing to knowledge in marketing. Winners will be notified in July and announced in the fall issue of the Marketing Educator. Winners will be honored and asked to present at an AMA Educators' Conference of the winning year. Authors should submit their manuscripts electronically as email attachments (one file only) in Word to either of the co-chairs: Julie Baker (j.baker@tcu.edu) and Bill Bearden (bbearden@moore.sc.edu). Questions about the competition, please contact co-chairs Julie Baker (j.baker@tcu.edu) or Bill Bearden (bbearden@moore.sc.edu)."
