2004-03-30
MARKETING NO ENSINO SUPERIOR. Eis os motivos avançados pelo Journal of Marketing for Higher Education para incentivar a aquisição da revista: 1. Bring new students to your campus; 2. Identify and reach new groups of potential students; 3. Better utilize existing programs; 4. Make the best use of your marketing resources; 5. Improve retention rates; 6. Coordinate institution-wide efforts; 7. Get to and stay on the cutting edge.
