Vasco Eiriz

DESPORTO. Basta acompanhar minimamente o fenómenos desportivo para se saber que a coisa em Portugal é ainda gerida com bastante amadorismo. Para ajudar a ultrapassar esta barreira há uma revista que pode dar contributos. Trata-se do International Journal of Sports Marketing & Sponsorship. Vejam só alguns dos tópicos de interesse desta revista:

Economics of sport
Cross-border and international activities
Management of sporting clubs and associations
Management of sporting venues and events
Marketing of Sports Organisations
Creation of Branded Events
Merchandising
Sponsorship Objectives & Activation
Public Relations
Promotions
Corporate hospitality
Merchandising
Advertising
Internal Communications
B2B Strategies
Performance and Awareness measurements
Market Research & Sponsorship valuation
Forecasting
Pricing strategies
Acquisition Strategy
Intellectual Property Rights
Ambush marketing
Competition/antitrust law
Contractual issues
Licensing
Dispute resolution 
Sportscasting technologies
Rights and ownerships
Audiences measurements
Targeted Advertising