MARCAS EM MERCADOS ORGANIZACIONAIS. As marcas não são um exclusivo dos mercados consumidores. Por isso mesmo, o Journal of Business Industrial Marketing esta aberto a propostas de artigos sobre "Branding in Business Markets". Os tópicos que interessam à revista são os seguintes:
- Buyer receptions to business-to-business branding efforts including the importance or lack thereof of brands in the purchase process
- Comprehensive business-to-business branding models
- Brand development practices in business marketing
- Managing brand architecture in business markets (including corporate branding)
- Brand building / repositioning capabilities in business markets (the capabilities behind brand building, maintenance, and growth)
- The role of integrated marketing communications (IMC) in business-to-business branding
- Branding business-to-business services
- Brand extension and repositioning strategies
- Business-to-business brands in international markets (including global branding issues)
- The role of salespeople in business branding
- Responding to public crises that effect business branding
- Co-branding efforts
- Managing brands in the context of mergers and acquisitions
- Business-to-business brands and e-commerce
- Valuing business-to-business brands
