Vasco Eiriz

LIVROS. Os melhores livros de 2005, de acordo com a strategy+business:

• Everything Bad Is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter, by Steven Johnson, (Riverhead, 2005)
• In the Bubble: Designing in a Complex World, by John Thackara (MIT Press, 2005)
• The Long Emergency: Surviving the Converging Catastrophes of the Twenty-First Century, by James Howard Kunstler (Atlantic Monthly Press, 2005)
• Massive Change, by Bruce Mau and the Institute Without Boundaries (Phaidon Press, 2004)
• Radical Evolution: The Promise and Peril of Enhancing Our Minds, Our Bodies — and What It Means To Be Human, by Joel Garreau (Doubleday, 2005)
• A Whole New Mind: Moving from the Information Age to the Conceptual Age, by Daniel H. Pink (Riverhead, 2005)
• The World Is Flat: A Brief History of the Twenty-First Century, by Thomas L. Friedman (Farrar, Straus and Giroux, 2005)
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, by W. Chan Kim and Renée Mauborgne (Harvard Business School Press, 2005)
• The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, by C.K. Prahalad (Wharton School Publishing, 2005)
• MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth, by Rita Gunther McGrath and Ian C. MacMillan (Harvard Business School Press, 2005)
• Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World’s Most Difficult Problems, by Stuart L. Hart (Wharton School Publishing, 2005)
• Confessions of an Economic Hit Man, by John Perkins (Berrett-Koehler, 2004)
• The End of Poverty: Economic Possibilities for Our Time, by Jeffrey D. Sachs (Penguin Press, 2005)
• The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, by C.K. Prahalad (Wharton School Publishing, 2005)
• The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade, by Pietra Rivoli (John Wiley & Sons, 2005)
• Blood on the Street: The Sensational Inside Story of How Wall Street Analysts Duped a Generation of Investors, by Charles Gasparino (Free Press, 2005)
• Conspiracy of Fools: A True Story, by Kurt Eichenwald (Broadway Books, 2005)
• Ponzi’s Scheme: The True Story of a Financial Legend, by Mitchell Zuckoff (Random House, 2005)
• Will Your Next Mistake Be Fatal? Avoiding the Chain of Mistakes That Can Destroy Your Organization, by Robert E. Mittelstaedt Jr. (Wharton School Publishing, 2005)
• Winning, by Jack Welch with Suzy Welch (HarperBusiness, 2005)
• Creating the Good Life: Applying Aristotle’s Wisdom to Find Meaning and Happiness, by James O’Toole (Rodale, 2005)
• In Praise of Slowness: How a Worldwide Movement Is Challenging the Cult of Speed, by Carl Honoré (Harper San Francisco, 2004)
• The Time Divide: Work, Family, and Gender Inequality, by Jerry A. Jacobs and Kathleen Gerson (Harvard University Press, 2004)
• Time Off for Good Behavior: How Hardworking Women Can Take a Break and Change Their Lives, by Mary Lou Quinlan (Broadway Books, 2005)
• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, by Seth Godin (Portfolio, 2005)
• Brand Hijack: Marketing without Marketing, by Alex Wipperfürth (Portfolio, 2005)
• How Customers Think: Essential Insights into the Mind of the Market, by Gerald Zaltman (Harvard Business School Press, 2003)
• ProfitBrand: How to Increase the Profitability, Accountability & Sustainability of Brands, by Nick Wreden (Kogan Page, 2005)
• Hard News: The Scandals at The New York Times and Their Meaning for American Media, by Seth Mnookin (Random House, 2004)
• Coach: Lessons on the Game of Life, by Michael Lewis (W.W. Norton, 2005)
• Joy at Work: A Revolutionary Approach to Fun on the Job, by Dennis W. Bakke (PVG, 2005)
• Lessons on Leadership by Terror: Finding Shaka Zulu in the Attic, by Manfred F.R. Kets de Vries (Edward Elgar, 2004)
• A Life in Leadership: From D-Day to Ground Zero: An Autobiography, by John C. Whitehead (Basic Books, 2005)