Crafting and Executing Strategy: Text and Readings, 15th Edition
Arthur A. Jr. Thompson, A. J. Strickland III, John E Gamble
Arthur A. Jr. Thompson, A. J. Strickland III, John E Gamble
McGraw-Hill, Boston, MA, 2007
"Presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. [...] This paperback version of the text does not contain any cases, but it does include 21 readings from noted business writers that support the concepts in the main text portion."
