Marketing of High-Technology Products and Innovations, 2/e
Jakki J Mohr, Sanjit Sengupta, Stanley Slater
Prentice Hall, Upper Saddle River, NJ, 2005
Jakki J Mohr, Sanjit Sengupta, Stanley Slater
Prentice Hall, Upper Saddle River, NJ, 2005
"Presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products."
