BOAS PRÁTICAS NOS SERVIÇOS DE PEQUENAS EMPRESAS
1. Tornar as promessas a clientes mensuráveis
2. Adequar a compensação dos colaboradores em função da qualidade dos serviços
3. Obter "feedback" dos clientes formal e informalmente
4. Resolver as reclamações antes de se agravarem
5. Encorajar iniciativas dos colaboradores
Fonte: Adaptação de www.empreender.blogspot.com com base nos Service Excellence Awards, Management Today.
During the past decades business-to-business markets have gained additional significance considering growth and productivity rates worldwide. Increasing international but also electronic commerce has made this sector more important and promising than ever before. For a long time, research has focused on exploring differences between consumer- and business-market approaches. The developmental trends in business-to-business markets provide excellent prospects for academics. There are many opportunities for scholars who want to meet the ambitious challenge not only to identify systematic patterns on business-to-business markets but also to achieve a more sophisticated understanding of relevant influential factors and develop theory-based models for a successful management. The aim of conference as well as of JBM is to create opportunities for novel ideas and theories as well as strategies for increasing market share which shall be generated from and applicable to business-to-business markets. Experts shall be given the chance to deliver mechanisms to explain a research area that has certainly not yet been explored sufficiently. JBM encourages manuscript submissions including (but not limited to) the following topics: • New market opportunities and innovations on business-to-business markets; • The role of services in business-to-business transactions; • Relationships and CRM in business-to-business markets; • Market orientation in business-to-business markets; • The impacts of globalization, policy and regulation on business market management; • Business market management in the value chain; • The role of information in business markets; • Market-based assets, controlling, and accounting with regard to business markets; • Seminal papers and meta-analytical studies on business market management; • Relevant generic theories elucidating the specific field of business-to-business marketing.
A Nutrinveste deverá vender a Compal até ao final do ano, estando nesta altura a analisar três propostas, entre as quais, da Coca-Cola e da Central de Cervejas, noticiou a Reuters, citando fontes da indústria. Fonte oficial da Nutrinveste disse, em declarações telefónicas à Reuters, que está a analisar três propostas para a compra da Compal mas que «ainda não foi tomada nenhuma decisão sobre uma eventual venda», até porque, não está vendedora desta. «A Nutrinveste deverá vender a Compal até ao final do ano e está a analisar propostas da Coca-Cola e da Central de Cervejas», disse esta fonte da indústria, citada pela Reuters. Outra fonte disse haver um outro grupo espanhol na corrida à compra da Compal mas não adiantou mais detalhes. «Neste momento, o que existe são manifestações de interesse. A Nutrinveste mandou analisar as propostas mas nesta altura não tomou nenhuma posição sobre a Compal porque não a tem à venda», disse fonte oficial da Nutrinveste.