2003-09-10
A VANTAGEM DA INOVAÇÃO. Em estudo da Accenture sobre a importância da inovação no desenvolvimento de vantagem competitiva realizado junto de 581 gestores seniores de 18 países conclui-se que: "Sixty-four percent of systems installed by innovators had been successful in meeting their objectives versus 28 percent of systems installed by less innovative companies; Seventy-seven percent of innovators “widely consider IT” when developing new business strategies (versus just over 40 percent of non-innovators); More than twice as many innovators see IT as a source of competitive advantage than non-innovators (63 percent versus 27 percent); Innovators are significantly more likely to have installed customer relationship management, sales, supply chain management, business intelligence and manufacturing or design systems in the last two years. O relatório agora produzido intitula-se "The Innovator’s Advantage: Using Innovation and Technology to Improve Business Performance" e encontra-se online.
