2003-09-10
A INTERNACIONALIZAÇÃO DA BANCA ESPANHOLA. A internacionalização da banca espanhola é assunto que tem interesse para todos nós e, por isso, o seguinte artigo merece ser referenciado. Trata-se de um artigo intitulado "Internationalisation process of Spanish banks: strategic orientation after the mergers" da autoria de Esther Sanchez-Peinado da Universidade de Valencia que acaba de ser publicado na European Business Review neste ano de 2003 (Volume 15, Número 4, pp. 245-261). O essencial do artigo constata que "the objective of this empirical study will be to analyse the process of internationalisation followed by Spanish banks (Banco Santander, BCH, BBV and Argentaria), and the results obtained, measured in terms of "internationalisation degree" and "return on assets" (ROA). The main markets receiving the investment of the banks chosen for the study, as well as the motives and the different entry modes adopted for their internationalisation are then analysed. It will be seen what international movements have occurred as a result of the mergers in 1999, and whether they represent any change in the internationalisation, strategy of these firms. The study will be completed with the presentation of some patterns of behaviour observed in the internationalisation processes of the Spanish banks analysed".
