2003-11-24
UM RIO DE ESTRATÉGIA. A utlização de metáforas é algo de muito enriquecedor na investigação e, mais ainda, no ensino da gestão. Uma dessas metáforas é objecto dum artigo intitulado "The River Metaphor for Strategic Management" da autoria de Juha-Antti Lamberg e Petri Parvinen, ambos da Helsinki University of Technology, agora publicado no European Management Journal (Outubro 2003, Vol. 21, N.º 5). "This article introduces a new metaphor for strategic management, namely, that of the strategy river. In comparison with the frequently used concept of path-dependency, the strategy river emphasizes time and timing, co-evolutionary interplay between strategies and institutional environments, strategic momentum and the systemic nature of decision-making. Based on the scrutiny of its theoretical underpinnings, we argue that the strategy river metaphor is based on an alternative paradigm of organizational evolution. Furthermore, the river metaphor is perceived with respect to many realities of managerial decision-making."
