Vasco Eiriz

COMO DESENVOLVER UMA IDEIA DE NEGÓCIO. "In the checklist method, a new idea is developed through a list of related issues or suggestions. The entrepreneur can be use the list of questions or statements to guide the direction of developing entirely new ideas or concentrating on specific "idea" areas. The checklist may take any form and be of any length. One general checklist is as follows: 1. Put to other uses? New ways to use as is? Other uses if modified? 2. Adapt? What else is like this? What other ideas does this suggest? Does past offer parallel? What could I copy? Whom could I emulate? 3. Modify? New twist? Change meanin , color, motion, odor, form, shape? Other changes? 4. Magnify? What to add? Mare time? Greater frequency? Stronger? Larger? Thicker? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate? 5. Minify? What substitute? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understated? 6. Substitute? Who else instead? What else instead? Other ingredient? Other material? Other process? Other power? Other place? Other approach? Other tone of voice? 7. Rearrange? Interchange components? Other pattern? Other Layout? Other sequence? Transpose cause and effect? Change pact? Change schedule? 8. Reverse? Transpose positive and negative? How about opposites? Turn it backward? Turn it upside down? Reverse roles? Change shoes? Turn tables? Turn other check? 9. Combine? How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine ideas?"
Fonte: Sugestão de Small Business Advancement Center baseada em: Hisrich, Richard D.; Peters, Micheal P., Shepherd, Dean A. (2004), Entrepreneurship, McGraw-Hill/Irwin., pp. 141-142.