Vasco Eiriz

MARKETING E POLÍTICAS PÚBLICAS. Que relação existe entre o marketing e as políticas públicas? O assunto será discutido em conferência especialmente dedicada ao tema que inclui tópicos deveras interessantes, como, por exemplo:

• Trademark protection and its effect on emerging forms of advertising
• Deceptive advertising and advertising regulation
• Product labeling and warning issues
• Corporate lobbying and business ethics
• Marketing to vulnerable populations
• Privacy issues, especially as related to online data management as well as the development and mandatory use of biometric identification methods
• Environmental and social marketing issues
• Copyright protection issues, especially from a global perspective
• Business process patents and other emerging patent protection issues
• Pharmaceutical regulation and drug importation
• Competition and antitrust issues
• Effectiveness and impact of corporate self-regulation and deregulation
• Alcohol and tobacco marketing