2009-01-22

Localização e estratégia

Até que ponto as especificidades de um local influenciam a estratégia de negócios duma empresa? A questão, deveras interessante, está na base do artigo "Region-based business strategies: a Portuguese case study" da autoria de José Cadima Ribeiro e José Freitas Santos (EuroMed Journal of Business, 2008, 3, 3): «Small and medium size enterprises (SMEs) located in particular geographical areas are producing and selling regional products to domestic and foreign markets. Most of the local activities are embedded in historical tradition and geographic, cultural and social specificity. This article aims to investigate the effect of local environment on the success of two Portuguese SMEs. [...]» Os casos estudados são as empresas Queijos Matias e Casa dos Queijos, empresas localizadas em Seia.

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